More Than a Financial Company.
Our Story
Key Financial Group of Florida, Inc. helps individuals and families make confident decisions about retirement income, conservative savings, and private lending secured by real estate. We are based in Florida and work with clients nationwide. Our approach is simple: understand the person first, explain every option in plain language, and never push a decision that is not clearly right for them.
Meet Your Advisor
A. Michael Trombino
Insurance and Retirement Advisor, licensed in Florida, North Carolina and South Carolina
Michael is the licensed advisor at Key Financial Group of Florida, Inc. His work is about safe money: helping people at or near retirement preserve the principal they have built and turn it into income they can count on, using fixed annuities, FDIC-insured CDs and, for money that can stay in place for a full term, private lending secured by real estate.
He explains every option in plain language, including the trade-offs and the parts that are easy to overlook. There is no pressure to decide, you can take whatever time you need, and if the right answer is to change nothing, he will tell you so.
Why We Do This
Our Mission
Most people do not lie awake worrying about financial products. They worry about whether they will be alright. Whether the money will last. Whether they will be a burden. Whether the life they have built will hold up through whatever comes next.
Our mission is to take that weight off. We help people turn what they have saved into something they can count on, and we do it in language that makes sense to them. That means slowing down, answering the question actually being asked, and being straight about trade-offs even when a simpler story would be easier to tell.
It also means being comfortable with the answer being no. If a solution is not right for you, our job is to say so. A recommendation you would not have made with full information is not one we want to have made.
What Guides Us
Our Values
Trusted Guidance
We explain things plainly, we say what we actually think, and we tell you when the answer is to do nothing. Advice you cannot follow is not advice.
Personalized Solutions
No two households want the same tomorrow. We start with your situation and your goals, then work out what fits, rather than starting with a product and working backward.
A Brighter Tomorrow
The point of all of this is how you will feel years from now. We measure our work by the confidence you carry into the next chapter, not by any single transaction.
How We Work
Our Approach
Every relationship starts the same way: a conversation with no obligation attached. We ask about what you have built, what you are planning for, and what would genuinely make you feel secure. We listen more than we talk.
From there, if there is something worth exploring, we lay out the realistic options and what each one means for you. We cover the trade-offs, the costs, and the parts that are easy to overlook. Then you take whatever time you need. We are happy to talk with your spouse, your children, or your tax and legal advisors, and we would usually encourage it.
If you decide to move forward, we stay involved. Plans need revisiting as circumstances change, and the value of having someone in your corner shows up over years rather than in a single meeting.
It is not a slogan we picked because it sounded nice. It is the standard we hold ourselves to on every call, every plan, and every decision we help a family make.
Let’s Start With a Conversation
No obligation, no pressure, and nothing to prepare. Just a straightforward talk about where you are and where you would like to be.
Book a Free Consultation