What to Ask Before You Put Money Into a Private Lending Program
Learn which documents to request, who to ask, and what honest answers sound like before placing funds in a private lending program.
Key Financial Group

Short answer: Due diligence on a Private Lending program means requesting the promissory note, the borrower's track record, the fee structure, and the program's registration status before you commit. It also means asking hard questions and knowing what an honest answer sounds like versus a reassuring one.
The short version: Due diligence on a Private Lending program means asking for specific documents before you commit, not after. It means knowing who is legally obligated to you and what the note actually says. It also means being comfortable with the honest answer to every question, even when that answer is 'it depends' or 'no.'
Most people who have kept their money safe for decades did so by asking careful questions before they acted. That habit matters even more when a product sits outside the insured and guaranteed part of a financial plan. Private Lending is that kind of product for us: lending to a real estate business for a fixed term, backed by a promissory note. It is not a bank account. It is not a fixed annuity. Understanding exactly what it is, and what it is not, starts with the documents.
What documents should you ask for before agreeing to anything?
There are four categories of paperwork that matter in any private lending arrangement.
The promissory note itself
This is the legal instrument that spells out your term, the payment schedule, and what recourse you have if payments stop. Read the full document, not a summary. Ask specifically: what happens if the borrower defaults? What is the process? How long does it take? A legitimate program will hand you the note before you sign anything.
The borrower's track record
Ask for documentation of the real estate business you are lending to. How long has it operated? Does it have audited or reviewed financial statements? You are not required to accept a verbal description of how well the business is doing. Request something on paper.
The program's fee and payment structure
Ask exactly how payments are calculated, when they are made, and how they are delivered to you. Ask whether the program has ever missed a payment and, if so, what happened next. Current rate information is available on request through our office. We do not publish it here because it changes and a posted number can be misleading without context.
Your own state's registration or exemption status
Private lending instruments that raise money from individuals are subject to securities regulations in most states. Ask whether the offering is registered with your state's securities division or whether it operates under an exemption. If it operates under an exemption, ask which one and get that in writing. You can verify registration status yourself through FINRA's BrokerCheck or your state securities regulator.
Who should you actually be talking to?
The person who introduced you to the program is a starting point, not the ending point. Beyond that conversation, you should be able to speak with, or at least receive written materials from, three parties.
First, the legal representative for the lending entity. Ask whether outside counsel reviewed the note structure and whether an opinion letter exists. Second, a licensed professional who is not earning a commission on your placement, meaning an attorney or a fee-only advisor who can read the documents with no financial interest in the outcome. Third, your own accountant, because the tax treatment of interest income on a promissory note matters and varies by situation.
We introduce clients to this program through our office and we walk through the documents with them. We are not attorneys and we do not provide legal advice. We encourage every client to have independent counsel review the note before signing.
What does a straight answer actually sound like?
This is worth saying plainly, because some answers are designed to sound reassuring without actually answering the question.
A straight answer to 'what happens if you default?' sounds like: 'The note provides for the following remedies, in this order, and this is the typical timeline.' It does not sound like 'that has never happened' or 'we have an excellent reputation.'
A straight answer to 'is my money safe?' sounds like: 'Your funds are backed by a promissory note. They are not insured. Real estate values can change. There is risk.' It does not sound like 'absolutely' or 'we have never had a problem.'
A straight answer to 'can I get my money out early?' sounds like: 'No. Your funds are locked in for the full term. There is no early withdrawal provision.' If the answer is vague on this point, that vagueness is itself information.
Our own conversations with clients follow this standard. We say what the product does not do before we say what it does. You can see how we frame Private Lending relative to other options on our Private Lending overview page.
How does Private Lending compare to the rest of a conservative plan?
Most of what we do for clients sits in insured or contract-protected products: certificates of deposit, savings accounts, money market accounts, and fixed annuities. Those products carry their own trade-offs, chiefly that the growth potential is limited, but they also carry deposit insurance or contractual protections that Private Lending does not have.
Private Lending sits in a separate category. The potential for higher income exists, but so does the potential for loss. For clients who are interested in it, we position it as a small portion of a plan, not its foundation. The foundation remains the insured and contract-protected side.
If you want to think through how your current allocations compare, our financial calculator is a useful starting point, and our resources page has additional background reading.
Key Financial Group of Florida, Inc. works with clients who take their time and ask good questions. If you are considering a Private Lending program and want to go through the documents with someone whose job is to help you understand them, we invite you to schedule a free consultation. There is no obligation.
Key takeaways
- Request the full promissory note and read it before signing anything.
- Ask directly about default procedures, not just about the program's track record.
- Verify registration or exemption status through your state securities regulator or FINRA.
- Private Lending funds are not liquid, not insured, and not interchangeable with bank or annuity products.
- A straight answer includes what can go wrong, not only what the program intends to deliver.
"The habit that kept your money safe for decades matters even more when a product sits outside the insured part of your plan."
Sources
The risks, stated plainly
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Your funds are not liquid during the term.
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This is not a bank product and is not FDIC insured.
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Real estate values can change.
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Your funds are locked in for the full term.
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SEC Investor Bulletin: Private Placements Under Regulation D (2014-09-24): https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/investor-55
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FDIC: Your Insured Deposits (2023-04-01): https://www.fdic.gov/resources/deposit-insurance/financial-products-insured/index.html
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FINRA: Understanding Private Placements (2022-11-01): https://www.finra.org/investors/insights/private-placements
This article is for general education and is not financial, tax, or legal advice. Please speak with a licensed professional about your situation.

